Monthly Archives: August 2011

Building Brands with Social Media


In the era of social media, smart convenience store chains across the country are finding that the key to keeping strong communication and loyalty with customers is through social networking. Texan based Sac N Pac stores recently named Megan Sutfin the chain’s new social media administrator in attempt to expand [...]

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6 Common Social Media Myths


#1: Social Media=Facebook and Twitter A good social media campaign must go beyond the common sites like Facebook and Twitter. Using user-created blogs, YouTube, wikis, newsgroups and discussion forums, a company can strengthen its brand. Social media should not simply exist; it should be as interactive as possible. #2: Social [...]

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Internet Marketing for Strong Brands


In this exciting era of Internet marketing, consumers today begin their sales process from various entry points including category awareness, brand preference, local availability to point of purchase promotion, and their exposure to Social Media interactions. This means that brands today must connect all of their marketing communications strategies into [...]

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