Blogging has certainly become a huge part of social media marketing today. By providing quality information, a consumer can understand exactly how your company works and exactly what kind of products and services you provide. A powerful blog can provide an eye-opening insight for a consumer to realize how [...]
Continue reading...
Twitter has undeniably become an effective tool for carrying out social media marketing campaigns. For small to medium sized businesses specifically, Twitter can be one of the most efficient platforms for gaining brand awareness and loyalty. Just like with any other social media tool, it’s crucial to first set [...]
Continue reading...
In the year ahead, there seem to be some major social media tactics you can expect to see affecting businesses. Some of these trends have already been carried out by companies, but in 2012, expect to see a mass adoption of these plans carried out by all types [...]
Continue reading...
In 2012, more companies will come to realize that doing business through social networks is a huge payoff. People are becoming more aware of how social media works and are getting comfortable with it. With this level of comfort with social media finally reached, it is now the [...]
Continue reading...
The Internet marketing environment changes substantially year-to-year. This past year, there were some subtle changes, and some, not so subtle. Regardless, marketers must know how to handle these changes! Here are some Dos, and a couple Don’ts, for Internet marketing this New Year: DO Segment by Behavior: Be more effective [...]
Continue reading...