Deliver Valuable Emails With Summer Inspiration

• Posted on 11th June 2012
• in Email Marketing
• by Marketing Pro

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With the start of the summer season, lots of B2C brands have started to use outdoor photography, brighter color tones, and energetic seasonal content in their email campaigns. The summer provides new opportunities for making email campaigns more valuable to subscribers’ lives.

It’s not about changing the primary content of the message; it’s about utilizing effective tactics that will help support existing campaign strategies and shine a new light on regularly featured products.

Try these ideas to add a splash of summer to your emails this season:

1. Promote Products/Services Relevant To The Season

Lots of companies offer items or services that subscribers become more interested in during the summer time. Give some thought into how your subscribers might be spending their time this season then offer items to add value to their activities this summer.

2. Provide Content To Complements Products

Give more value to subscribers’ summers by providing information and tips that go beyond traditional product info. If you’re promoting suitcases for summer trips, provide some useful tips on packing. This will get subscribers excited and interested in popular summertime products.

3. Address Travelers

comScore recently did a report showing that over half of all smartphone users participate in travel content with their mobile device, and expect brands to reach them this way. Mobile email has really developed in a way that meets a variety of travelers’ needs. Summer travel also creates an opportunity to promote products and services that will benefit travelers.

4. Build Products Around Summer Activities

Help subscribers out by putting together collections around summer activities, such as trips, picnics, beach and pool-days. This will show your target market a level of thoughtfulness you’ve put into their interests.

5. Inform With Email

Emailing is one of the best ways to inform subscribers about what’s going on with your company’s summer event calendars. It may be a class offered at your store, or a fundraiser your company supports; keeping your subscribers informed about your busy summer schedule will increase the likelihood that they participate.

In order to find inspiration this summer season, take into consideration the facts you already know about your subscribers and infer what kinds of activities and plans they will most likely have this summer. Then deliver content that goes beyond your usual products and services and address this summer in particular so your customers see that you have a valuable, relevant relationship with them.

Tags: B2C companies, email, email marketing, promoting, summer promotions