Tag Archives: social media

Pingdom Finds Facebook Found Most On Homepages


        24.3% of the 10,000 websites online have an official Facebook integration on their homepage. According to research by Pingdom, about half of these top home pages link to Facebook, and 7.3% include the  Facebook “Like” button. Among the largest and most heavily trafficked websites, Facebook integration [...]

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Boosting Business With Location-Based Marketing


        Because there are so many brands on the market today, it can be hard to connect online with consumers. But there’s no denying that the Internet and the consumer go hand-in-hand, because about seven out of ten Internet users are also online purchasers, according to eMarketer.com. [...]

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Social Media is “Pay-it-Forward” Marketing


        If your business’s social marketing efforts don’t seem to be paying off like you’d hoped, try changing the way you think about social media. Social media breaks the marketing mold. Traditional marketing measures success based on how many leads, views and clicks you’re getting against how [...]

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Possible Problems With Your Social Media Marketing


        When businesses are not seeing the results they are hoping for with social media marketing, it’s likely that they aren’t grasping how to successfully utilize social media, as it is proven that effective social media marketing can really impact a business’s success. Just like any business [...]

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Back to Basics: Using Facebook and Twitter to Increase Traffic and Profits


          While social media has come a long way since Facebook and Twitter first came out, it’s never too late to start using these sites for your business, or be reminded on how to use these sites well! Direct marketing and e-marketing are some of the [...]

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Social Media: More Than Marketing


        Many companies see social media as a marketing tool, but it is quickly becoming a major practice throughout organizations. Social media platforms are being used for sales, project management, employee communication, customer service and much more. With the ‘Millennial’ generation now entering the workforce, they are [...]

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Pinterest Popularity


        Pinterest is now ranking at the top of all social-networking sites. The site has increased its traffic by almost sevenfold just in the last five months. It has also been ranked the third top social media site by Experian Marketing Services, behind Facebook and Twitter. Pinterest [...]

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The Social Media Metrics To Use Now


      As businesses get more familiar with the power of their social media campaigns, they must also become aware of the latest and greatest metrics to measure their social media ROI. When social media was first beginning to be used by businesses, only the simplest metrics existed, like [...]

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Boosting Social Media Marketing By Targeting Women


        A recent study from WPP’s Mindshare looked specifically at women’s social media use. The study indicated that just about half of all the women involved felt that social media actually dilutes the quality of human interaction. However, women in the age group of 18-29 year olds [...]

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